"Go forth and matter." That was the final charge of Camara Phyllis Jones, MD, MPH, PhD, immediate past president of the American Public Health Association, to the SIU School of Medicine graduating class of 2017. As part of her directive, she gave them three tools with which to carry it out: the three C's. Be courageous — "Be unafraid of controversy and embrace challenge." Be curious — "I want you to become interested in and curious about the stories of others. I want you to believe the stories of others, and I want you to join into the stories of others." Be citizens — "Stay woke. Be vigilant